Hey - I am a programmer based in London, and I am keen to change from a sole trader to a limited by shares company. I am still planning on doing this on a freelance basis (programming is not my primary source of income), and so I don’t really see the point setting up a flashy company with a brand name. Do I need to bother at all with a company name? Ideally, I would like to just keep trading as myself, if possible.
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